Rembrandt(R) Oral Health and Beauty Debuts Haven for New Yorkers to Show Off Their Brilliant Mouths

Just in time for spring, REMBRANDT(R),
the world's first premium oral health and beauty brand, will enlighten
consumers on the brilliance of the mouth at their first-ever temporary
boutique in New York City dubbed, The Brilliant Mouth Experience.
The Brilliant Mouth Experience will be located on the bustling corner
of Broadway and Broome Street and will be open to the public for six weeks
beginning on May 18. The boutique's interactive and stylized atmosphere
will evoke the feeling of a chic, neighborhood apothecary. The Brilliant
Mouth Experience will mirror REMBRANDT(R)'s new, breakthrough packaging,
reflecting their vision to redefine the oral care category and say "bye
bye" to boring toothpaste.
Debuting on May 17 at an exclusive preview event in Manhattan's hip
SoHo shopping district, the 1,800 square foot boutique will pay homage to
the mouth - a revolutionary approach to a category that's focused on
function, teeth and smiles. REMBRANDT(R) Oral Health and Beauty understands
the emotional power of the mouth. After all, it's the only body part that
can speak for itself.
"Through the interactive activities at The Brilliant Mouth Experience,
we hope to inspire consumers to care about their mouth as much as they care
about their skin, their hair and their nails," said Carmen Nestares,
Product Director, REMBRANDT(R). "The power of the mouth should not be
underestimated - it is the closest we get to a person's innermost thoughts
and life experiences. Our products focus on caring for the entire mouth
because white teeth don't matter if there is nothing to smile about."
One of the highlights of The Brilliant Mouth Experience will be a
series of beauty events with magazines. In addition, guests of the boutique
will engage in activities that celebrate a Brilliant Mouth, including
sampling products from an Andy Warhol inspired REMBRANDT(R) installation
wall. When visitors remove a REMBRANDT(R) product, the wall reveals a
unique message conveying how oral health and beauty is both essential and
fashionable. Guests will also have an opportunity to capture their
Brilliant Mouths and show the world who they are through the REMBRANDT(R)
camera. Photos taken at the boutique will be transformed into a collage of
ever-changing Brilliant Mouths looping on televisions inside The Brilliant
Mouth Experience. Select photos will appear on the Rembrandt.com photo
gallery.
REMBRANDT(R) specialists will educate visiting consumers on the
Brilliant Science behind their oral health and beauty product suite. While
promoting a happy and healthy mouth, REMBRANDT(R) is innovating oral care
by using premium ingredients that gently whiten teeth. Using an enzyme
found in papaya plants, REMBRANDT(R) created CITROXAIN(R) to effectively
and gently break up stains without scratching the enamel. This proprietary
blend of citrates is core to the efficacy of Rembrandt's Classic line of
toothpaste. REMBRANDT(R) PLUS line of toothpastes use a BIO-AVAILABLE(R)
peroxide so that they can start to work immediately. REMBRANDT(R) Whitening
Treatments are made with a time-release peroxide which is designed to
reduce the tooth sensitivity and gum irritation people can experience with
whitening treatments.
About the REMBRANDT(R) Brand: Take Care of Your Mouth, It Can Be
Brilliant
REMBRANDT(R) paved the way in the oral care category as the first
toothpaste brand to whiten teeth with mild abrasives. At REMBRANDT(R),
having a healthy mouth goes beyond teeth and gums. We care about your
entire mouth. It's this mouth of yours that literally tells the world who
you are. With a little love and care, it can be brilliant. REMBRANDT(R)'s
innovative packaging and new brand identity was led by New York advertising
agency Mother.